"Alternative" goes Mainstream in Quest for Heath
Chiropractic, herbs, acupuncture and other so-called "alternative treatments"
are clearly here to stay. And boomers aren't the only ones embracing them.
Their children--and their parents-are trying everything from aromatherapy
to yoga to stay healthy or get well, according to a new survey by Harvard Medical
School researchers. The survey found that 68 per cent of adults have used at
least one kind of alternative or complementary therapy. Nearly half stuck with
one treatment for as long as 20 years.
But that doesn't mean consumers are ditching their medical doctors, according
to a companion Harvard survey published in the September, 2001 Annals of Internal
Medicine. They are using traditional and alternative treatments in tandem--trying
to get well and stay well.
The rapidly growing national alternative medical trend, which had an early
start in the Northwest, cuts across gender, race, ethnicity, region and education
level. It also cuts across generations. The survey found that 7 in 10 people
under age 40 have utilized alternative or complementary care.
(The Oregonian, 9/01/2001 and Annals of Internal Medicine, 9/2001)